We value your privacy and are dedicated to safeguarding your personal information. This Privacy Policy (“Policy”) pertains to your usage of PlushExplorer.africa (referred to as the “Site” or “Sites” depending on context). This Policy outlines our practices concerning the collection, storage, protection, sharing, and utilization of any personal data obtained during your interaction with the Platform or the services provided through our Sites. Our handling of your personal data adheres to the Data Protection Act of Kenya 2019 (as amended or modified from time to time).
Please carefully review this Policy to comprehend our procedures.
This Site is not designed for individuals under 18 years of age, and we do not knowingly gather data related to minors.
DEFINITIONS
For clarity, the terms used in this Policy have the following interpretations:
Account: Refers to the account established upon registering as a user on the Site, enabling access to certain Services.
Group: Denotes any other business entity within the Plush Explorer network or operating under the Plush Explorer brand worldwide.
Personal data: Encompasses information concerning you that can identify you as an individual, whether independently or in conjunction with other data. It excludes aggregated or anonymized data that can no longer identify you.
Site: Refers collectively or individually, as appropriate, to the BrighterMonday, BuyRent, Cheki, and Pigiame websites.
Services: Encompasses the various services accessible, accessed, published, or otherwise provided through the Site.
DATA CONTROLLER:
Plush Explorer is the data controller and accountable for your personal data (“we,” “us,” or “our” in this Policy). For any inquiries regarding this Policy, please email us at privacy@plushexplorer.africa.
This Policy is issued on behalf of Plush Explorer, so when we refer to “PlushExplorer.africa”, “we,” “us,” or “our” in this Policy, we are indicating the relevant company within the Plush Explorer network responsible for processing your data. We will notify you of the entity acting as the controller for your data when you engage in a purchase or service transaction with us. Plush Explorer is the controller responsible for this Site. We have appointed a data privacy manager to oversee queries related to this Policy. For any inquiries, including requests to exercise your legal rights, please contact the data privacy manager using the provided details.
DATA COLLECTION
Depending on the Services accessed or obtained, we may collect, store, utilize, and transfer various types of information, including but not limited to:
Identity information: Such as name, username, marital status, nationality, date of birth, or gender.
Contact Information: Including billing address, delivery address, email address, telephone numbers, business name, and/or location.
Financial information: Such as bank account details, payment card information, and/or monthly income. Monthly income details are collected solely for users of PlushExplorer.africa.
Verification information: Such as government-issued identification, passport, tax certificates, business permits, company incorporation certificates, and/or location details.
Account information related to Site usage: Comprising profile data like username, password, orders, interests, preferences, survey responses, and/or feedback.
Automatic information and device data: Consisting of technical data (e.g., IP address, login data, browser type, device information) utilized for risk assessment, fraud prevention, site optimization, and service enhancement purposes.
Vehicle information: Including vehicle identification and ownership documents.
Marketing and communications data: Covering preferences for receiving marketing materials from us or third parties, as well as communication preferences.
Please note that this list is not exhaustive. We may also collect and utilize statistical or demographic information for various purposes, provided it remains anonymous and does not directly or indirectly reveal your identity. However, if statistical or demographic data is combined with personal data, we treat the amalgamated information as personal data, subject to this privacy policy.
Sensitive personal data, such as details pertaining to race, religion, health, genetic and biometric data, or criminal convictions, may also be collected.
NON-PERSONAL INFORMATION AND DEMOGRAPHIC DATA
We may collect and use non-personal information and demographic data for various purposes. This data remains anonymous and cannot directly or indirectly identify you. However, if such information is linked with your personal data, we treat it in accordance with this Privacy Policy.
YOUR CHOICES REGARDING PERSONAL DATA
You have the option to decline providing personal data. However, if we require certain personal data by law or under a contractual agreement with you and you fail to provide it, we may be unable to fulfill our contractual obligations. In such cases, we will inform you accordingly.
DATA COLLECTION METHODS
We collect personal information:
Directly from you, such as through the Site, telephone, or other communication channels.
From other sources.
Through cookies, logs, web beacons, tags, pixels, and similar internet technologies, employed to record browsing activities on the Site.
ACCURACY OF DATA
It’s crucial that the personal data we retain remains accurate and up-to-date to facilitate service delivery. Please notify us of any changes to your personal data or other relevant information while using the Site.
By submitting or sharing information on the Site, you affirm that you are the rightful owner of the provided information or possess the necessary rights to do so. Furthermore, you attest that the information is accurate, truthful, and verified, and its usage complies with this Policy and applicable laws, without detriment to any third party’s reputation. You assume full responsibility for any information contrary to this Policy or applicable laws.
UTILIZATION OF COLLECTED DATA
The manner in which we use your personal data depends on the Services accessed. We may use your personal data:
To deliver the Services, including:
Facilitating connections between buyers and sellers (Pigiame).
Conducting targeted marketing campaigns (PlushExplorer.africa).
To communicate with you regarding Services, events, and promotions (if you’ve consented to such communications).
To fulfill our legal obligations.
To execute tasks in the public interest.
Where necessary for our legitimate interests (or those of a third party), provided your interests and fundamental rights do not supersede those interests.
For statistical or research purposes.
Please note that we may utilize multiple lawful grounds for processing your personal data, depending on the specific purpose.
We generally do not rely on consent as the sole legal basis for processing your personal data. However, we seek your consent before sending direct marketing communications from third parties via email or text message. You retain the right to withdraw consent for marketing activities at any time by contacting us.
SHARING YOUR PERSONAL DATA
Subject to the provisions of this Policy, we do not disclose your personal data to third parties without your consent. Depending on the Services accessed, we may share your personal data with:
Internal third parties, such as entities within the Plush Explorer network operating in Kenya and South Africa.
External third parties, including service providers (e.g., Amazon Web Services, Flutterwave, MailChimp), Kenya Revenue Authority, and Facebook Analytics.
Third parties involved in the sale, transfer, or merger of portions of our business or assets. Alternatively, we may pursue the acquisition or merger of other businesses, in which case, the new owners may utilize your personal data as outlined in this Policy.
Depending on the Services accessed, certain personal information may be shared with third parties to facilitate the use of your personal data. For example, users of Plush Explorer may have access to each other’s contact details. We mandate that all third parties adhere to data security regulations and use
your personal data solely for specified purposes, following our instructions.
DATA RETENTION
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, regulatory, tax, accounting, or reporting obligations. Personal data may be retained for a longer duration in cases of complaints or potential litigation concerning your Site usage.
MARKETING
We aim to provide you with choices regarding the utilization of your personal data, particularly concerning marketing and advertising. You will receive marketing communications from us if you’ve requested information or purchased goods or services from us, and have not opted out of such communications.
You can request cessation of marketing messages from us or third parties at any time by following the opt-out links provided in the marketing communications or by contacting us directly.
Opting out of marketing messages does not affect personal data provided to us as a result of product or service purchases, user experiences, or other transactions.
WEB ANALYTICS
Our website utilizes Google Analytics, a web analytics service provided by Google, Inc. (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). This service includes the ‘Universal Analytics’ mode, enabling the analysis of user activities across multiple devices through pseudonymous user IDs.
Google Analytics employs cookies to collect non-personal information about your website usage. Data generated by these cookies regarding your site usage is typically transmitted to and stored on Google servers in the USA. However, IP addresses are anonymized before transmission. The anonymized IP address sent by your browser under Google Analytics is not merged with other Google data. Google employs this information on our behalf to evaluate website usage, compile activity reports, and deliver additional services related to website activity and internet usage.
To prevent the collection of your website activity data by Google Analytics, you can utilize the Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout/. You may also prevent cookie storage by adjusting your browser settings accordingly.
YOUR LEGAL RIGHTS
Under applicable Kenyan laws, you may possess the following rights:
To be informed of the purposes for which your personal data is used.
To access your personal data.
To object to the processing of your personal data.
To request restrictions on the processing of your personal data.
To request correction of inaccurate or misleading personal data.
To request the transfer of your personal data.
To request deletion of inaccurate or misleading personal data. However, please note that we may not always be able to comply with deletion requests for specific legal reasons, which we will communicate to you, if applicable, at the time of your request.
To withdraw consent at any time, where we rely on consent to process your personal data.
DATA SUBJECT ACCESS REQUEST
Right to access your personal data:
As a data subject, you have the right to verify the accuracy of your data and exercise your right to correction. You can request access to any personal data we hold about you. To exercise your right to rectification, please visit your PlushExplorer.africa profile and edit your information. To request your data from Plush Explorer, kindly contact support@plushexplorer.africa or privacy@plushexplorer.africa, and we will respond within 30 days.
Data Deletion Request (Right to be forgotten):
As a data subject, you may request the deletion of your personal data from our systems or withdraw consent for the processing of your personal information. If you wish to delete your data from the PlushExplorer.africa website, kindly reach out to support@plushexplorer.africa or privacy@plushexplorer.africa.
Data Retention:
In any event, and to the extent permitted or required by applicable law, Plush Explorer may retain one copy of personal data for evidentiary purposes, legal defense, or compliance with applicable laws and regulations.
CHANGES TO THE PRIVACY POLICY
We regularly review and update this Policy to reflect operational, legal, or regulatory changes, and for other reasons. Any revisions to this Policy will be posted on the Site, serving as sufficient communication to you. Registered users may also receive notification of revisions at our discretion, through their accounts.